Apple Loses “iPhone” Battle in Brazil

Apple Loses “iPhone” Battle in Brazil

Guess what Apple.  According to the ruling of INPI (Instituto Nacional de Propriedad Industrial), Apple does not hold exclusive rights on the “iPhone” trademark in Brazil.  Although the decision applies to handset devices it won’t prevent Apple from marketing its popular smartphone under the iPhone brand unless IGB Electronica exercises its option to sue for complete, exclusive control over the trademark.  Cupertino will keep some exclusivity over the “iPhone” name when the trademark is used for anything other than smartphones.  Apple has the option to appeal and/or shell out a few million bucks for the naming rights either way.  Sadly, Apple’s universe continues to shrink.

Read Shawn Knight’s Techspot article here:

http://bit.ly/Xwd7XW

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